Manage Projects Better - Key Messages

Manage Projects Better - Key Messages

Project management’s core function is integration. The project manager is the single point of integrative accountability’ in the achieving the outcome desired by the sponsor.


  • The front-end is the most important part of the project offering the greatest opportunities to add, or to destroy, value.
  • The project manager  needs to be competent both at managing front-end development as well as down-stream execution.
  • In the front-end we are ‘inventing the furture:   As we move into execution there is a shift to a more’being’, realist position.
  • Of the many stakeholders influencing the front-end and down-stream execution, the sponsor is the most critical. It is his, or her, money (or budget) that is being drawn on.
  • The sponsor represents the governance egine that defines the way the project is to be managed.
  • The sponsor potentially can have the most influence on the conduct of the project yet probably has had the least amount of formal training in the discipline of managing projects/ project management of any senior on the project.
  • The two ‘essential’ project stage-gates are where approval is given, one, to initiate development work, and two, at sanction, to proceed with execution. 

The Institute’s renowned diploma programmes ensures that candidates not only understand the effectiveness (what the sponsor really wants to get) but also the efficiency measures (cost, schedule scope goals) that constitute project management.

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